Customer Lifetime Value (LTV) Calculator →
Determine how much revenue an average customer generates over their entire relationship with your business to guide acquisition spending.
How It Works
Analyzes starting customers, acquired customers, and lost subscribers over a given cohort period to determine attrition rates.
Formula & Technical Methodology
Customer Churn Rate = (Lost Customers / Starting Customers) · 100%. Net Revenue Churn = ((Churned MRR + Contraction MRR - Expansion MRR) / Starting MRR) · 100%.
When Should You Use This Tool?
Cohort retention analysis, customer success reviews, and calculating customer lifetime value.
Practical Example
Starting with 1,000 customers and losing 30 in a month equates to a 3.0% monthly customer churn rate.
Frequently Asked Questions
- What is a good churn rate for B2B SaaS?
- Healthy B2B SaaS typically targets 0.5% to 1.5% monthly customer churn, often achieving negative net revenue churn through customer expansion.